Start is the first step for organizations that want to take their culture seriously. In half a day, we clarify what is often already felt but has not yet been put into words.
We will get to work with a group of employees from your organization to define your culture. What is already at play? What is being felt but not yet expressed? In an educational and energetic session, we bring to the surface what is often already there but has not yet been put into words.
We make visible what you stand for, what you value, and how that translates into behavior and collaboration. This immediately provides clarity. Conversations become more concrete, expectations clearer, and culture becomes something you can refer to.
Start gives you:
- cultural principles that guide behavior and cooperation
- a clear picture of what you stand for as an organization
- a first step towards a cultural narrative
- language you can use in conversations and communication
- concrete advice for the next step
What Start primarily does is set things in motion. You notice how quickly clarity emerges and how much easier it becomes to make choices when culture no longer remains implicit.
From there, you can build further. To Scale Up, where we translate culture into employer branding and growth. Or to Strategic, where culture becomes a structural steering instrument.
Our customers
Our clients are ambitious companies. They choose momentum, sharpness, and results. Below is a selection of organizations we work for.
What do we do?
When should you call us?
If you want to grow quickly and know that it is only possible with direction from within.
If you are looking for people who really fit your company.
When your culture is becoming diluted and you don't know where to start.
When your brand no longer aligns with who you have become.
Or if you feel: it is still just right, but not for much longer.
Then this is the moment.
No growth without growing pains
Restless minds create a restless culture. That is why we support you with tools, methodologies, and coaching that have proven their value in practice.
We believe in companies that are not only successful, but also meaningful and future-proof. We guide leadership teams to clearly identify the success factors and pitfalls within the culture.
This is what you can expect from us:
Not a thick report. But a clear, visual summary of what we see and what is there.
You gain insight into your culture, articulated sharply and honestly. Made tangible through language, imagery, and examples that stick.
We translate strategy into a story, and that story into formats, communication proposals, or campaigns, depending on what you need.
Everything focused on activation. So you can get started right away.
You don't have to start big.
Not everything has to be a process right away. Much begins with a small, clear moment.
- A culture check.
- A sparring session about your brand or positioning.
- A quick scan of your employer brand.
- An initial exploration of your OPSP, your One Page Strategic Plan.
- Clarifying your BHAG together.
- Or simply a question for which you yourself do not yet have the words.
For whom we work
We are here for organizations that:
- Grow fast or want to scale up
- Struggling to find and keep the right people
- Before or after a merger or acquisition (buy and build)
- Wanting to make their culture tangible and anchor it
- Want to work on their employer brand
- Want to connect brand, HR, and leadership
Whether you are a scale-up or an established organization with new ambitions: if you want to grow in a human and meaningful way, you have come to the right place.
We have completed projects for, among others, Toelevering Online, Novel-T, UWV, VanDrie Group, Ekro, Ameco, Arkance, and Ten Cate.
Why customers choose Great Humans
We build from the inside out. Culture, brand, and behavior form our starting point – no superficial communication.
We make it concrete. No thick reports, but clear profiles, cookbooks, dashboards, and activation.
We create rhythm. What we develop together, we also bring to life in your organization.
We are strategic and creative. We think big, but know exactly where to start small and practical.
What does such a growth path look like?
Every process is custom-made, tailored to your growth phase and specific challenge — always practical, phased, and scalable.
Duration
On average 8 to 12 weeks per proposition
Time investment on your part
- 3 to 4 sessions with various teams
- Interim check-ins and preparation (on average one to two hours per week)
- Potential additional sessions with key persons
Output per traject
- Clear strategy and profiles (culture, brand, EVP, communication)
- Practical formats and activation plans
- Co-creation with leadership, not external consultancy
- A shared story that provides direction, rhythm, and confidence.
What are the benefits?
- Gain more control over behavior, communication, and brand
- Internal alignment regarding ambition, culture, and direction
- Stronger position on the labor market
- Better decision-making and collaboration
- More direction, energy, and confidence during growth
- So you are not buying a strategy on paper, but tools, language, and rhythm to continue growing as an organization – from within.
Ready to leverage culture and communication as a force for growth?
Book an exploratory meeting. We will then show you where we make a difference, how it works, and whether this is the right time for you.
To collaborate?
Are you increasingly realizing that people are your true business asset? Do you want to grow and build a great organization with its own unique culture? Then we would be happy to discuss where the opportunities lie for you!
Kennismaken