This is the Scale-up Culture Program

Scale-up is for organizations that not only want to clearly define their culture, but also want to use it. To grow, to position themselves, and to attract the right people.

We make culture workable. What was previously implicit becomes sharp, visible, and guiding how your organization moves.

From culture to a story that works

We translate your culture into a story that rings true. A story that becomes visible in how you communicate, how you attract people, and how you collaborate.

That story becomes the foundation for your employer branding. Not devised by marketing, but embraced by the organization. Recognizable to people who work there and attractive to people who fit in.

From story to growth and structure

At the same time, we ensure that culture does not remain stuck in words, but is linked to direction and growth.

For many organizations, this means working with Scaling Up. This is a way of working in which you clarify your ambition, goals, and rhythm, so that everyone knows where you are working towards and what is important in that process.

What we add to that is culture.

While Scaling Up often focuses on strategy and execution, we ensure that culture becomes an integral part of this. This means that your ambition is not separate from how you work, but actually stems from it. And that goals are achieved not only because they are planned, but because the behavior within the organization is right.

That is where the difference lies.

What that looks like in concrete terms

Depending on where you stand, we will build this up together or connect with what is already there.

a BHAG: a long-term ambition that aligns with who you are and what you are building towards
a One Page Strategic Plan ( OPSP ): a practical and actionable plan in which strategy, priorities, and goals come together
Rocks: concrete quarterly goals that ensure you really keep moving

If you already have this in place, we will refine it and make it more workable within your culture. If you don't have it yet, we will build it together.

What you get

What emerges is coherence between culture, communication, and growth.

a culture story that you can use in employer branding and communication
a clear ambition that gives direction to choices
a structure that establishes priorities and focus
a rhythm in which teams know what they are contributing to
a culture scorecard that shows where you stand and where you need to make adjustments

What it yields

You attract people who understand what they are getting into and make a conscious choice. Your organization becomes more consistent in how work is done and decisions are made, and growth becomes something you can steer rather than something you hope for.

Culture becomes visible in behavior, communication, and results.

Our customers

Our clients are ambitious companies. They choose momentum, sharpness, and results. Below is a selection of organizations we work for.

When should you call us?

If you want to grow quickly and know that it is only possible with direction from within.

If you are looking for people who really fit your company.

When your culture is becoming diluted and you don't know where to start.

When your brand no longer aligns with who you have become.

Or if you feel: it is still just right, but not for much longer.

Then this is the moment.

No growth without growing pains

Restless minds create a restless culture. That is why we support you with tools, methodologies, and coaching that have proven their value in practice.

We believe in companies that are not only successful, but also meaningful and future-proof. We guide leadership teams to clearly identify the success factors and pitfalls within the culture.

This is what you can expect from us:

Not a thick report. But a clear, visual summary of what we see and what is there.

You gain insight into your culture, articulated sharply and honestly. Made tangible through language, imagery, and examples that stick.

We translate strategy into a story, and that story into formats, communication proposals, or campaigns, depending on what you need.

Everything focused on activation. So you can get started right away.

You don't have to start big.

Not everything has to be a process right away. Much begins with a small, clear moment.

A culture check.
A sparring session about your brand or positioning.
A quick scan of your employer brand.
An initial exploration of your OPSP, your One Page Strategic Plan.
Clarifying your BHAG together.
Or simply a question for which you do not yet have the words yourself.

For whom we work

We are here for organizations that:

Grow fast or want to scale up
Struggling to find and keep the right people
Before or after a merger or acquisition (buy and build)
Wanting to make their culture tangible and anchor it
Want to work on their employer brand
Want to connect brand, HR, and leadership

Whether you are a scale-up or an established organization with new ambitions: if you want to grow in a human and meaningful way, you have come to the right place.

We have completed projects for, among others, Toelevering Online, Novel-T, UWV, VanDrie Group, Ekro, Ameco, Arkance, and Ten Cate.

Why customers choose Great Humans

We build from the inside out. Culture, brand, and behavior form our starting point – no superficial communication.

We make it concrete. No thick reports, but clear profiles, cookbooks, dashboards, and activation.

We create rhythm. What we develop together, we also bring to life in your organization.

We are strategic and creative. We think big, but know exactly where to start small and practical.

What does such a growth path look like?

Every process is custom-made, tailored to your growth phase and specific challenge — always practical, phased, and scalable.

Duration

On average 8 to 12 weeks per proposition

Time investment on your part

3 to 4 sessions with various teams
Interim check-ins and preparation (on average one to two hours per week)
Potential additional sessions with key persons

Output per traject

Clear strategy and profiles (culture, brand, EVP, communication)
Practical formats and activation plans
Co-creation with leadership, not external consultancy
A shared story that provides direction, rhythm, and confidence.

What are the benefits?

Gain more control over behavior, communication, and brand
Internal alignment regarding ambition, culture, and direction
Stronger position on the labor market
Better decision-making and collaboration
More direction, energy, and confidence during growth
So you are not buying a strategy on paper, but tools, language, and rhythm to continue growing as an organization – from within.

Ready to leverage culture and communication as a force for growth?

Book an exploratory meeting. We will then show you where we make a difference, how it works, and whether this is the right time for you.